Global Next Generation Sequencing Market – Technology

The Global market for Next Generation Sequencing is poised to reach $10 billion by the end of 2020 growing at a CAGR of approximately 20%. The instruments and consumables is the largest segment with a share of around half of the market in 2013. The fastest growing segment is the services with a highest CAGR during the forecast period. The major players are interested in services segment as it provides additional revenue for the company at the same time, increases the sales of instruments and reagents.

Currently the factors contributing to the growth of the market are increasing applications in clinical diagnosis, efficient replacement of traditional technologies and drug discovery applications demanding NGS technology are the most instrumental factors.

However, legal & ethical issues, interpretation of complex data, lack of skilled professionals are hindering the market growth.

Currently, North America is the largest market for NGS. This is due to the increased awareness about the quick return of investments and accuracy. Asia Pacific is the fastest growing segment. The Next Generation Sequencing market can be segmented on the basis of Technology (Whole Genome Sequencing, Targeted Resequencing, Whole Exome Sequencing, RNA Sequencing, Chip Sequencing, De Novo Sequencing and Methyl Sequencing), Products (Instruments, Reagents & Consumables, and Services), End user (Hospitals & Healthcare Institutions, Academics, Biotech & Pharma Firms, and Others), Applications (Drug Discovery, Genetic Screening, Diagnostics, Personalized Medicine, Agriculture And Animal Research, Infectious Diseases, and Others) and Geography (North America, Europe, APAC & RoW).

From the technology forefront, the current technologies used in the NGS market are Whole Genome Sequencing, Targeted Resequencing, Whole Exome Sequencing, RNA Sequencing, Chip Sequencing, De Novo Sequencing and Methyl Sequencing. Microarray based, genome wide association studies (GWAS) have been the most common approach for identifying disease associations across the whole genome. The rapid drop in sequencing cost and the ability of WGS to rapidly produce large volumes of data make it a powerful tool for genomics research. WGS is considered to be the fastest growing segment of the NGS market. It is one of the reasons that there has been a considerable price decline when it comes to genomic research. Currently, Targeted Resequencing the most dominant technology used in the global NGS market. Exome sequencing is considered to be the most widely used targeted sequencing method in the market currently. Following them are other technologies such as RNA sequencing, Chip Sequencing, De Novo and Methyl Sequencing.

The major market players in the NGS market are Roche, Qiagen, Illumina, Perkin Elmer, Life Technologies, Agilent Technologies, Beijing Genomics Institute, DNAstar, Oxford Nanopore Technologies and Pacific Biosciences.

The Global Market Place of International Professional Marketing

International professional marketing is the byproduct of the global acceptance of international trade which makes the globe one huge market. Global trade continues to grow in scale due to several reasons. One of the biggest fuels of globalization is technological advancement. Improved communication and transportation has made trade more practical than ever. Access to the very best products from all around the globe now has almost no limits. The rapidly changing technology has also forged strict competition between firms as to which is fastest in developing and producing the newest in technology.

Countries in the past decades have all taken several steps to promote global trade through various trade agreements such as the General Treaty on Trade and Tariffs, and trade organizations such as the World Trade Organization (WTO), North American Free Trade Agreement (NAFTA), and the European Union (EU) as a means of accommodating the realities of an economy gearing towards one global market.

Stages in the International Involvement of a Firm based on International Professional Marketing
A firm may go through several stages before it becomes fully able to compete across local boarders and into the international scene. A business generally starts as a purely domestic firm, focusing full attention on its home market and has no current plans of offshore expansion and does not consider any material threats from abroad. Such firm may eventually receive orders from abroad. Such orders may be seen under two different lights. First, the firm may see them as a hustle especially in the case of small orders because of the great deal of effort and expenses required in relation to the very modest related revenue. Second, the firm may see them as new opportunities, realizing that potential to expand and enter the foreign markets exists.

The firm that possesses the second view will eventually begin to export more and more. It soon fully enters the export stage where little effort is made to market the product overseas, although the number of offshore orders continues to increase.

The firm may then opt to enter more countries sequentially, with the aim of establishing a network of markets over a geographical group of countries. The firm can begin with the country from which the most overseas orders come and start developing the products popularity there. Little learning and marketing efforts are going to be shared among countries and the firm will likely have branch offices or subsidiaries focused only on the market of the country in which they are located.

The firm upon reaching the multinational stage will then engage in standardization across a certain region such as Central America, West Africa, or Northern Europe to make its activities and processes simpler and easier. Developing a standard marketing mix that will work for a certain group of countries is likely to generate more revenues through greatly decreased costs. Such marketing mix can be made possible with international professional marketing.

The firm upon multinational success will eventually reach the global stage wherein all focus centers on the entire World Market. Decisions will be made with the aim of optimizing the products position across the global market as a whole. The home country as the center of the product completely becomes a thing of the past. An example of a truly global company that makes use of international professional company is Coca Cola.

These stages demonstrate the growth from a fully local point of operations to a completely global scale. The journey is not easy and companies may fall in between these stages, get stuck in one stage or even fall back to one of the stages it has already passed. Certain parts of the firm may possess the characteristics of different stages such as the pickup truck division of an auto-manufacturer may be largely domestically focused, while the passenger car division is globally focused. A global focus is generally fitting for large companies, but such may not be the case for smaller companies as some hindrances may prove to be too big to conquer. For example, manufacturers of ice cubes may do well as domestic, or even locally centered, firms.

Search Engine Optimization needed for Globalization

It would have been very difficult to convince the web owners or the organizations looking to make their presence felt online, to look out for global possibilities and prospective of the Internet, in the 1990. But, as it does with almost everything, the scenario has greatly changed and more and more business owners are looking to market their products and services in the International market. Okay, so why we need Search Engines? It should be noted that there are millions of sites that relate to the product or the business that you are involved with, and to reach out to your potential customers, you need to be at the top of the list, and also have an appealing presence to generate more and more leads. This is where the professionals, experts, and wizards of Internet suggest the use of Search Engine Optimization–it leverages and expands your vistas to the Internet user, who is prompted and convinced about the quality and the credibility of your business.

Why Search Engine Optimization

Many web owners, who have some knowledge about the techniques used for web technology and Internet Marketing, has the repeated question–why we need to spend on Search Engine Optimization, when there are different options available for specific tasks about marketing? Note that it has been proven time and again that search engines are the most popular means by which web users find web sites, ahead of banners, pop-ups, viral campaigns, and email. Statistics show that more than 90% of Internet users use Search Engines to visit any site either locally or globally.

Global prospects of Search Engine Optimization

The best thing about Search Engine Optimization is that when you are indexed with popular International Search Engines, like Google and Yahoo, you are visually present before the users of other countries who might be interest in hiring or buying your services and products. You can reach out the users of a specific region by using the local search engines. If you have thought about addressing the four issues of your online business, namely, visibility, functionality, customer loyalty, and profitability, then Search Engine Optimization is the best policy to adopt.

Things that Search Engines help you for your global marketing:

Search engines provide you data about your online positioning, performance, and potential from an international perspective. It allows you to know and develop what your customers are looking for from you.
The needs of local search engines are different, and often, the technologies used to build a website are also different. So, local search engines can provide you information and strategies as how you can best reach out to the customers and convince them about your credibility.
You can also accustom yourself with the language that the local users like to read on the web pages, and appoint a native copywriter to develop the content for your website, which will ensure higher search engine visibility, and also the native touch for the visitors.

Global Marketing – What Is It?

Global Marketing is about developing a cohesive strategy which succeeds in adding value, or accomplishing a marketing goal on a global scale. Ok, sounds easy enough right? So, what is the catch? It must be done correctly, and within the limitations of one’s time, resources, or budget.

Today, companies around the world struggling to keep up with the one thing which binds us all together… the world wide web. Achieving a global presence online is crucial to both small and large businesses around the world!

By the later part of the 1990’s, the Internet completely changed the way people do business domestically in the United States. As we approached the second decade of this millennium, the web is now evolving into a world-wide marketplace, where anyone (in almost any country) can tap into billions of dollars worth of products, services and information.

Will A Global Marketing Strategy Work?

Finding professional global marketing consultants who stay at the forefront of this evolution is vital. A proven and successful strategy requires a multi-pronged approach through a variety of international search engines, social media groups, news agencies and more. An advertiser should benefit from their efforts exponentially by adopting a complete package of marketing programs aimed at gaining exposure.

So, your international marketing strategy will be most effective by expertly tailoring campaigns to meet your specific needs without exceeding the budget. In order to show consistent growth, it’s best to have a firm understanding on public relations, creative communications, and new technologies to deliver the desired results.

Why Is Global Marketing So Important?

Developing a brand requires putting yourself in front of the people who are willing to give you money for what you offer. What better way to do so than the web? Through these proven techniques, targeted market exposure is best achieved.

Search Engine Optimization – You may have thousands of competitors in your industry, but only the top 10 matter. Make sure your business has a viable presence in all major search engines. Rely only on certified search engine optimization professionals to help you maximize your ranking and start getting (and keeping) visitors to your site.

Global Brand Marketing – More than just logo design; a brand encompasses the customer’s perception and awareness of your company. Be sure to take time to really think your brand through and through. Then, let the professionals put your ideas into a plan of action. This helps develop strategies for branding programs which help build up an introduction to your company, and then carry on to create a greater reach across multiple advertising venues including web, print, screen and more.

Pay-Per-Click Management – In 2003, Google AdWords took the search advertising market by storm by starting its pay-per-click program. The promise is that anyone can play on a “level playing field” – you bid and pay what the big boys are paying for advertising. However, that isn’t necessarily true. The big guys have bottomless pockets and an unlimited advertising budget, which is why it’s crucial that you make every cent count when you start advertising through AdWords and related programs. By working with a credible web marketing agency, you could indeed accomplish better results than larger competitors with bigger budgets.

Social Media – New methods of spreading the word are now available to a global audience. If you aren’t taking advantage of micro-blogging services like Twitter, social networking spaces like FaceBook, or video networks such as YouTube, then you’re missing out on reaching thousands of active potential customers at the click of a button. Learn how to target these ready buyers through superb social media marketing.

Creative Design – A website is your first chance to make a great first impression on your customer. It’s well known that a poorly designed site reflects poorly on the company, regardless of how great your service or products are. Countless “do-it-yourself” web design programs have sprung up in recent years, designed to help you create a site as quickly as possible – but what if your competitors are using the same old “cookie cutter” template? The bottom line is this – customers want a site that loads quickly, is easy to navigate and processes orders securely and without a lot of hassle. If your site’s first impression isn’t leaving them with that kind of attitude – then speak with your Global Marketing Consultants about some tips to make your site perform better.

Public Relations – Have you ever felt lost among a sea of voices when it comes to website promotion? Unfortunately, some public relations specialists feel that the louder they yell, the more attention they’ll get. With the right avenues, you can count on a good global marketing network to deliver the kind of reach that only an experienced firm can provide. So get your company in the news, and start making valuable contacts in the media who sincerely want to hear from you and learn about your company

Global Marketing Consulting – The goal is to find global marketing solutions which deliver a much wider and varied audience than traditional promotional venues can provide. Seek one-on-one consulting to help expand your reach across multiple brand channels to deliver your message right to your target audience – whoever and wherever they might be.

The Age of Mass Choice “Making Your Marketing Strategy Compatible”

In the beginning it was craft era, followed by mass production which involved production of goods and services in standardized manner on large scales, this concept was mastered by Henry Ford (Model T) and others in 1910 and 1920’s and it peaked after World wars to meet the demands (mass consumption) and it was this mass production that eventually led to the demise of Ford (by General Motors’ who offered new designs on annual basis with lots of variations). That General Motors’ move was definitely a step towards era of mass customization where the output was based on market needs and desires like the collaborative customization we find that commonly in online apparel dealer websites where they offer much more flexibility and customization in terms of design, fabric, color etc. likewise adaptive customization by Dell and many others the concept is still widely practiced but now the whole market is moving into another phase that is the ‘mass choice”. My point about choice is not from perspective of buyer/customer only but it is also from the perspective of seller or manufacturer.

The mass choice is all about the options in terms of products, over all strategies especially marketing strategies available to a manufacturer and level of options and choices available to the middle man that not only include the traditional middle man but also all the interest groups, market regulators that include governments, different unions that can influence your marketing strategy plus all these factors have given the buyer the option of mass choice like the government regulations may allow certain other manufacturers to get into a particular sector, especially this has increased with the advent of global village phenomena. I have collected few points that has contributed to the mass choice of buyers/customers (by the buyers I mean business buyers and government buyers) so let’s get to it.

Factors that conceived the mass choice

1. Technology: Advancements in technology has propelled the phenomena of globalization where the World Wide Web has been the core source of mass distribution of information around the globe making the global market aware of all the available products with few clicks. Information is key in making decision about anything be it political move, resolving a conflict, disapproving or accepting different ideologies or buying/selling any product. Now if your market is just few clicks away from getting information and that too is highly rich this would definitely affect the position or mindset of any customer about your product.

Likewise as the technology has been improved global economies have heavily invested in it to benefit from it thus making market highly competitive just look at China, Japan, India, Hungary, Taiwan, Malaysia, Turkey etc if they are competing globally that means they are adopting according to global standards that also include technology benchmarks.

2. Globalization: Technology has also contributed in huge grants to globalization phenomena, now people can travel from one corner of world to other in short durations thus enhancing their reception of other cultures, societies, norms and life styles plus making them blend their own that is creating a global super culture that is global, diverse. Now a person may start day with Russian cuisine launch with Italian while at end of the day dining on Chinese. This just show the level of mass choice an individual have when it comes to food, imagine that in dresses, in organization types, in buying an automobile, in spouse choice, in mobile brand, in automobile model so on and so forth the customer/buyer has a mass choice.

3. Governments: And like I said global economies are investing at great levels to garner the global market benefits thus they have put in place different trade agreements with each other regionally and globally making way easy for one another in their markets and thus causes increase in competitions which then demands changes and flexibilities on part of organizations, companies that are involved in these particular markets in one way or another. The government regulations and different agreement has thus increased the industrial movements in terms of infrastructure, product or services from one market/region to another.

Devising a marketing strategy according to mass choice

How to devise a marketing strategy that is compatible with mass choice I have suggested few steps below that would help any organization to tackle these big challenges.

1. Think Globally
2. Adjust Locally

Think Globally: As company or marketing strategist do consider the following factors when devising the marketing strategy

1. Technology: Keep a close watch on technology advances and developments that would relate to your product or company in one way or another like for instance if you deal in electronic gadgets you should continuously scan globally for tech developments and innovations that would be capable of adding new features or enhancing your product.

2. Market situation: Keep close watch on industrial migration if it increases in your target market that means you are going to face increase competition and other complexities and if it is decreasing that doesn’t mean any good omen either.

3. Immigration: If people are immigrating to your market (region) that suggest opportunity to immigrants in terms of finance, lifestyle, living standards so on and so forth which will give birth to diversification in terms of cultures, investments/businesses and ideologies in the long run so as a market strategist you need to consider that too and if the situation is vice versa than that means you got a lot more trouble to deal with.

4. International position of particular country: This is another aspect that the marketer is required to consider, if the host country or the home country of your business enjoys positive relation with global powers that means more opportunities and threats and if it doesn’t that means less opportunities and more threats. As in case of positive position globally the country might face incoming in terms of other global business and multinationals along with some trade agreements while when things are other way around the home or host country of your business might face lack of supplies, less international trade opportunities and while some opportunities in developing business locally in absence of international competition.

Short and sweet:

The marketing strategist should consider the aforementioned factors seriously and devise a marketing strategy accordingly. And that’s the way to compatibility and that’s what I meant by “Adjust Locally”.